Naples is rapidly becoming a prominent destination for luxury living—between its world-class golf course, safe environment, and a plethora of health and wellness amenities, this Florida city offers something for everybody. Moreover, evidenced by its Blue Zones Project status alone, Naples’s value as a place to invest, live and visit is without a shadow of a doubt.

Naples has long been a favorite destination for those looking to escape to the Sunshine State, and its popularity is only increasing. From its stunning white sand beaches and world-class golf courses to its commitment to health and wellness, Naples is quickly emerging as an up-and-coming luxury destination for investment and living. As part of the Blue Zones Project since 2015, East Naples has seen a remarkable 6.7% improvement in Southwest Florida, proving that this city is truly one of the best places to live and invest.

Recent U.S. News surveys have named Naples the safest place to live in the United States, and with the average home price climbing $200,000 year-over-year, it’s no wonder that more people are choosing to call this city home.

Stephanie Starr/EyeEm, a Coldwell Banker broker specializing in luxury real estate, proudly shared with T+L that the average buyer is now 42 years old and that Naples is vibrant, offering residents restaurants, nightlife, and plenty of fun activities. While still close to Palm Beach, Naples has more space and less density, making it a desirable place to live for people of all ages.

Naples Municipal Airport (APF) is a mere 10 minutes away from the city’s downtown and saw an uptick in activity in 2020, making it one of only three private airports countrywide. Not to be outdone, 5th Avenue South and Waterside Shops offer some of the most stylish designer shopping around, with new luxury developments constantly popping up throughout the city.

Now, Four Seasons is making its long-awaited debut on the Gulf Coast with Naples Beach Club, a 216-room hotel, and 185 luxury residences situated on a sprawling 125-acre community designed by Hart Howerton and interiors by Champalimaud Design. Residents of the five high-rise towers of Kalea Bay have been eagerly awaiting move-in day for two years, and this fall they will finally get to experience the gorgeous Gulf of Mexico views, open-air gym, several pools, and tennis courts that Kalea Bay has to offer.

House sales in the area are also going strong, with a 16,000-square-foot beachfront home selling for $62 million last month, making it Naples’ most expensive single-family residence – surpassing the previous record by an impressive $10 million. As one of the most desirable cities in the nation, Naples is quickly becoming home to some of the hottest neighborhoods, such as Port Royal, Old Naples, and Aqualane Shores.

According to Ardel McKenna, a local real estate expert, demand for the city is only going to increase. “The rise in interest rates or the stock market leveling off is never going to diminish the demand to be in Naples,” he declared confidently.

Naples is quickly becoming the crowning jewel of Southwest Florida and beyond thanks to its commitment to health and wellness, stunning beaches, world-class golf courses, and abundance of entertainment activities. Though it is classified as the safest town in America, Naples has something to offer for everyone – from competing demographics of both young and settled communities to luxury real estate development booming. With larger properties, more convenience to Palm Beach County, and the satisfaction of health at the forefront, it’s clear that Naples is the likely choice for anyone crafted ages looking for a place to call home.